Zooing: make zoo visiting simple and fun

by Yi Wang ywa4@iu.edu, individual work, Feb. 2019 ~ Apr. 2019

my role: UX Researcher, UX Designer, UI Designer

key research methods used: Interview, User Testing and Analysis, Affinity Diagramming, Field Study (Direct Observation)

design software used: Sketch, Principle, Photoshop

 


 

Video Presentation

You can either read the whole portfolio piece or watch this 5-minute presentation video, while the video will help you better understand this project, so maybe take some coffee while watching it for a short break 😀

 

Key Images

 


 

Executive Summary

People love zoos, zoos are great, but the visiting experience is not always good, “it’s getting worse and worse” in someone’s eyes.

After interviewing and observing how people plan to visit zoos, engage with animals inside the zoo, I think it might help a lot if we can have an app to help improve visitors’ zoo experience.

By providing all the import information visitors’ needed before they enter the zoo, give them a virtual personal guide and AR interaction on their mobile devices, and create video memory for them afterward, we can make zoo visiting simple and fun.

Some pictures I took in Indianapolis Zoo during this project.

 

Vision Statement

 

 


 

System Scenarios

1. Before Visiting

 

2. During Visiting part1

 

2. During Visiting part2

 

3. After Visiting

 


 

Process

 

Predispositions

  • It might be better if I could create an app to help improve the overall zoo visiting experience because the internet and technology are helping us a lot to know what we are unfamiliar with nowadays.
  • People might are more willing to see interactive elements in the final product.

 

Research

 

Insights

 

 

 

 

Concepts & Concept systems

After the Research stage, 3 Questions came into my mind:

  • How might we decrease trivial matters before visiting zoos?
  • How might we increase visitors’ engagement in the zoo?
  • How might we extend visitors’ experience after visiting zoos?

After some consideration, I decided to create an app to solve these questions/pain points, to improve the overall experience of visiting zoos.

low-fi wireframes

 

Prototype

 

👉🏻 Zooing – Presentation Video

 

Strategies

 

User Testing

After some user testing and rounds of iterations, finally my interviewees are all positive about the Zooing app, and the AR interaction feature really attracts them, which can truly help visitors a lot to know more about animals, know their environment and habits, even evoke their empathy on animal protection.

 

 

 

 

End

Special Thanks to

Eli Blevis, Manas Singh, Mengyi Liu, Hope Kerkhoff, Shijing Zhang and Clara Bradford for helping me in this project!